Market Driven Product Development
Our unique approach ensures that The Boulder Group clients have visibility into their product innovation process. Through applying our life-cycle methodology, The Boulder Group empowers clients to build an infrastructure chartered to listen, respond, and anticipate the ever-changing preferences of the market.
Let The Boulder Group help you realize your potential by implementing Breakthrough Product Innovation through Market Driven Product Development.
- Fact- and metric-based methodology
- Integrates the product development, readiness and launch processes
- Customer-centric approach
- Provides a road map that bridges the enormous gap between strategy and results
- The Customer-centric Front End begins at the logical starting point, the customer.
- The Portfolio Management process ensures that the innovation team selects products for development that align with Marketing and corporate strategy.
- The Phase Review process ensures that the company stays on course and responds appropriately to changes in market conditions.
- The Project Management process minimizes product development time, enabling earlier market entry and longer product life cycles.
- The Resource Management process optimizes resource allocation, maximizing utilization and productivity, freeing up capacity to develop additional new products, which results in increased revenue and profit.